AVATAR: BEFORE THE INTERNET AND BEYOND
Liubov Nekrasova
Pagini: 106-113
Publicat: 24 Aug 2017
Vizualizări: 2,163
Descărcări: 300
Rezumat: According to George Lakoff metaphor can be understood as an attribute of everyday language, and metaphor is used in the realm of conventional life. Developing this idea, we may take avatar, an Internet alter ego for a person, as an example of metaphor. However, the practice of communication gives the examples of making avatars much earlier than IT appeared in our life. The author of the article studies using metaphor as a “structural material” for avatar long before Internet – in the XVIII century, in the beginning and the middle of the XX century.
Cuvinte cheie: metaphor, avatar, suvorov, story, culture, history, media, journalism, public, toffler, image, lakoff
Citează acest articol: Liubov Nekrasova. AVATAR: BEFORE THE INTERNET AND BEYOND. Journal of International Scientific Publications: Language, Individual & Society 11, 106-113 (2017). https://www.scientific-publications.net/en/article/1001555/
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