AVATAR: BEFORE THE INTERNET AND BEYOND
Published: 24 Aug 2017
Abstract: According to George Lakoff metaphor can be understood as an attribute of everyday language, and metaphor is used in the realm of conventional life. Developing this idea, we may take avatar, an Internet alter ego for a person, as an example of metaphor. However, the practice of communication gives the examples of making avatars much earlier than IT appeared in our life. The author of the article studies using metaphor as a “structural material” for avatar long before Internet – in the XVIII century, in the beginning and the middle of the XX century.
Keywords: metaphor, avatar, suvorov, story, culture, history, media, journalism, public, toffler, image, lakoff
Cite this article: Liubov Nekrasova. AVATAR: BEFORE THE INTERNET AND BEYOND. Journal of International Scientific Publications: Language, Individual & Society 11, 106-113 (2017). https://www.scientific-publications.net/en/article/1001555/
Download full text
Back to the contents of the volume
© 2022 The Author(s). This is an open access article distributed under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/3.0/
, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.