COMMUNICATION MODEL TO PROMOTE THE PERCEPTION OF INNOVATION IN BUSINESS ORGANIZATIONS
Yanica Dimitrova
Pagini: 387-396
Publicat: 1 Oct 2022
Vizualizări: 1,385
Descărcări: 149
Citations: 1 (OpenAlex)
Rezumat: The article examines the essential connection between communication and innovation in Bulgarian business. Based on a survey of 300 managers and owners of companies that implement innovations. Conclusions were made related to the perception of the communication aspect of innovation processes and activities, resulting in creating a communication model to facilitate the perception of innovation by visualizing the links between stakeholders, the organization, its environment and interactive communications.
Cuvinte cheie: innovation, corporate communication, stakeholders, communication model
Citează acest articol: Yanica Dimitrova. COMMUNICATION MODEL TO PROMOTE THE PERCEPTION OF INNOVATION IN BUSINESS ORGANIZATIONS. Journal of International Scientific Publications: Educational Alternatives 20, 387-396 (2022). https://www.scientific-publications.net/en/article/1002406/
Înapoi la cuprinsul volumului
© 2026 The Author(s). This is an open access article distributed under the terms of the
Creative Commons Attribution License https://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.
Disclaimer: The Publisher and/or the editor(s) are not responsible for the statements, opinions, and data contained in any published works. These are solely the views of the individual author(s) and contributor(s). The Publisher and/or the editor(s) disclaim any liability for injury to individuals or property arising from the ideas, methods, instructions, or products mentioned in the content.
