COMMUNICATION MODEL TO PROMOTE THE PERCEPTION OF INNOVATION IN BUSINESS ORGANIZATIONS

Yanica Dimitrova

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Education, Research & Development 2025, 16th International Conference

20-23 August, Burgas, Bulgaria

Call for Papers

Educational Alternatives, Volume 20, 2022

COMMUNICATION MODEL TO PROMOTE THE PERCEPTION OF INNOVATION IN BUSINESS ORGANIZATIONS

Yanica Dimitrova

Pages: 387-396
Published: 1 Oct 2022
Views: 286
Downloads: 23

Abstract: The article examines the essential connection between communication and innovation in Bulgarian business. Based on a survey of 300 managers and owners of companies that implement innovations. Conclusions were made related to the perception of the communication aspect of innovation processes and activities, resulting in creating a communication model to facilitate the perception of innovation by visualizing the links between stakeholders, the organization, its environment and interactive communications.

Keywords: innovation, corporate communication, stakeholders, communication model

Cite this article: Yanica Dimitrova. COMMUNICATION MODEL TO PROMOTE THE PERCEPTION OF INNOVATION IN BUSINESS ORGANIZATIONS. Journal of International Scientific Publications: Educational Alternatives 20, 387-396 (2022). https://www.scientific-publications.net/en/article/1002406/

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