COMMUNICATION MODEL TO PROMOTE THE PERCEPTION OF INNOVATION IN BUSINESS ORGANIZATIONS
Yanica Dimitrova
Pages: 387-396 Published: 1 Oct 2022
Views: 369 Downloads: 33
Abstract: The article examines the essential connection between communication and innovation in Bulgarian business. Based on a survey of 300 managers and owners of companies that implement innovations. Conclusions were made related to the perception of the communication aspect of innovation processes and activities, resulting in creating a communication model to facilitate the perception of innovation by visualizing the links between stakeholders, the organization, its environment and interactive communications.
Keywords: innovation, corporate communication, stakeholders, communication model
Cite this article: Yanica Dimitrova. COMMUNICATION MODEL TO PROMOTE THE PERCEPTION OF INNOVATION IN BUSINESS ORGANIZATIONS. Journal of International Scientific Publications: Educational Alternatives 20, 387-396 (2022). https://www.scientific-publications.net/en/article/1002406/
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