LINGUISTIC AND TRANSLATIONAL INSIGHTS OF ENGLISH METAPHORS USED IN BUSINESS TEXTS
Ieva Brazauskaitė-Zubavičienė, Kamilė Čižiūtė
Pagini: 112-121
Primit: 3 Jul 2025
Publicat: 27 Dec 2025
DOI: 10.62991/LIS1996730098
Vizualizări: 570
Descărcări: 48
Rezumat: Metaphors are more and more widely used in business-related texts seeking to simplify complex ideas, create more persuasive messages, and make communication more engaging. The main focus of the research is to explore the use of metaphors in business-related texts in English as the source language and their translation techniques into Lithuanian. Firstly, the article defines the metaphor from the theoretical point of view, while the practical part mainly focuses on the expressions found in the European Bank Economic Bulletins. Seventy-nine expressions translated from English into Lithuanian were analysed and compared using theoretical sources and descriptive, contrastive linguistic analysis. The analysis of the linguistic study revealed that when translating metaphors without equivalence, the translators tend to choose more general or neutral words.
Cuvinte cheie: metaphors, translation techniques, translation, business-related texts
Citează acest articol: Ieva Brazauskaitė-Zubavičienė, Kamilė Čižiūtė. LINGUISTIC AND TRANSLATIONAL INSIGHTS OF ENGLISH METAPHORS USED IN BUSINESS TEXTS. Journal of International Scientific Publications: Language, Individual & Society 19, 112-121 (2025). https://doi.org/10.62991/LIS1996730098
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