THE LIFESTYLE MEDIA, THE EMERGING SOPHISTICATED CONSUMERS AND QUESTIONS OF CONTROL
Helen J. Henderson
Pagini: 140-147
Publicat: 1 Jan 2013
Vizualizări: 271 Descărcări: 19
Rezumat: It is fashionable to state that the audience is increasingly driving the direction of the lifestyle media - yet this is no straightforward transaction. This paper will question how much control is held by lifestyle media brands and what power lies in the hands of the consumers. During this argument it is important to consider the continued connectivity of the PR sector, retail and editorial. In what way does their increasingly symbiotic relationship affect the evolution of the lifestyle media? Is this development to the benefit or detriment of the consumer? The paper will question if media audiences are experiencing new perspectives on how they receive and digest diffusion of ideas and trends or if the difference simply lies in how the information is disseminated.
Cuvinte cheie: lifestyle media, consumers, control
Citează acest articol: Helen J. Henderson. THE LIFESTYLE MEDIA, THE EMERGING SOPHISTICATED CONSUMERS AND QUESTIONS OF CONTROL. Journal of International Scientific Publications: Media & Mass Communication 2, 140-147 (2013). https://www.scientific-publications.net/en/article/1002979/
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