THE LIFESTYLE MEDIA, THE EMERGING SOPHISTICATED CONSUMERS AND QUESTIONS OF CONTROL

Helen J. Henderson

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Language, Individual & Society 2026, 20th International Conference

19-22 August, Burgas, Bulgaria

Call for Papers

Media & Mass Communication, Volume 2, 2013

THE LIFESTYLE MEDIA, THE EMERGING SOPHISTICATED CONSUMERS AND QUESTIONS OF CONTROL

Helen J. Henderson

Pages: 140-147
Published: 1 Jan 2013
Views: 50

Abstract: It is fashionable to state that the audience is increasingly driving the direction of the lifestyle media - yet this is no straightforward transaction. This paper will question how much control is held by lifestyle media brands and what power lies in the hands of the consumers. During this argument it is important to consider the continued connectivity of the PR sector, retail and editorial. In what way does their increasingly symbiotic relationship affect the evolution of the lifestyle media? Is this development to the benefit or detriment of the consumer? The paper will question if media audiences are experiencing new perspectives on how they receive and digest diffusion of ideas and trends or if the difference simply lies in how the information is disseminated.

Keywords: lifestyle media, consumers, control

Cite this article: Helen J. Henderson. THE LIFESTYLE MEDIA, THE EMERGING SOPHISTICATED CONSUMERS AND QUESTIONS OF CONTROL. Journal of International Scientific Publications: Media & Mass Communication 2, 140-147 (2013). https://www.scientific-publications.net/en/article/1002979/

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