MEDIA IMAGE IN MASS MEDIA: FROM POLARIZATION TO DIALOGUE
Olga V. Korzheneva
Страницы: 231-240
Опубликовано: 1 Jan 2012
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Аннотация: Social institutes and public life phenomena reflected in media by different methods. One of them is personification. In its basis – impossibility of personality direct functioning in media reality. The personality should be mediated by its media image with any valuable contents. The media image develops in interaction of three components: first, media projection of "person"; secondly, a media projection of consciousness of audience with its attitudes and valuable orientations; thirdly, journalistic interpretation of the personality as prototype of a media image. Such interpretation is always focused on values and can conduct or to a public consent, or to an aggravation of confrontation of social groups. Therefore, search of socially significant values stimulating dialogue in society in media reality is in interests of society.
Ключевые слова: personification, mass media, media reality, value, attitudes, media image
Цитировать эту статью: Olga V. Korzheneva. MEDIA IMAGE IN MASS MEDIA: FROM POLARIZATION TO DIALOGUE. Journal of International Scientific Publications: Media & Mass Communication 1, 231-240 (2012). https://www.scientific-publications.net/en/article/1003030/
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