AN EMPIRICAL STUDY OF A SUSTAINABLE STRATEGY AND PROFITABILITY IN THE ELECTRICAL-MANUFACTURING INDUSTRY
Published: 29 Aug 2014
Abstract: The aim of this research is to verify empirically the kind of sustainable activity that contributes to the long-term profitability of a company. In many previous empirical studies, the conventional corporate social responsibility (CSR) activity of a company has not always correlated with the corporate performance. The stance in relation to conventional CSR activity was often a derivative activity for a company to carry out business. However, sustainable activities may be regarded as a strategy for finding a new market or raising the competitive advantage. In terms of the research methodology, statistical verification was carried out based on the sustainability statement, the various publicity materials and the financial data released by each company. The same conclusion was drawn from the quantitative and qualitative analyses in this research. When private enterprises adopt sustainable activities, unlike a simple redistribution of profits, the consumer value, corporate value and social value are expanded cyclically.
Keywords: sustainable strategy, creating shared value, empirical study, electrical-manufacturing industry
Cite this article: Fumihiko Isada, Yuriko Isada. AN EMPIRICAL STUDY OF A SUSTAINABLE STRATEGY AND PROFITABILITY IN THE ELECTRICAL-MANUFACTURING INDUSTRY. Journal of International Scientific Publications: Economy & Business 8, 282-295 (2014). https://www.scientific-publications.net/en/article/1000385/
Download full text
Back to the contents of the volume
© 2021 The Author(s). This is an open access article distributed under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/3.0/
, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.