Economy & Business, Volume 8, 2014

Abstract: Without achieving an appropriate employee motivation level, it is impossible to achieve high level of business efficiency. Therefore the issue of motivation is still important and worth being studied. Four generations exist in the contemporary labour market. Given the fact that representatives of the Mature Generation currently account for a mere 5% of the total number of employees, more attention should be devoted to describing other generations, with particular focus on Generation Y. The aim of this paper is to present fundamental motivation mechanisms and to analyse motivational factors of Generation Y included a specificity of Polish society.