Abstract: The omnipresent digitization of business and social networks has made the impact of virtual environment increasingly visible in many areas of life. Advanced technologies and ICT tools transform the ways in which teams communicate, acquire new knowledge and develop them. Civilization changes involve a need to seek new and more effective models of education using the potential of new media. The aim of the paper is an attempt to identify the tools and mechanisms, which allow for an increase of motivation of learners and the perception of knowledge to achieving the desired educational goals. Considerations in the area of the object of study have been focused on the concept of gamification and its implementation in the educational process. The article was developed based on a review of services and educational applications proving the effectiveness of using the mechanism of gamification in educational practice.