Language, Individual & Society, Volume 17, 2023

Abstract: The topic of the paper is phonetic peculiarities in slogans. Like any other living organism, language has its linguistic peculiarities, making it a unique and universal tool for everyday use. Sharing thoughts, considerations, and information may be a pivotal portion that marks the crucial role of language. Most of the time, communicating with companions, relatives, and colleagues does not bring a parcel of troubles. Still, it gets interesting and complex when it comes to communicating and sharing thoughts with a group of onlookers to arrange a business deal. For companies/organisations to adequately convey their messages, they have to use written-language tools to succeed while trying to sell a product. This is where the help of slogans comes into play. The problem question of the paper is what phonetic peculiarities are typical while creating slogans. The paper aims to identify the phonetic peculiarities found in business and political slogans.