EXPLORING BUSINESS ENGLISH TRANSLATION WITH A FOCUS ON ACHIEVING FUNCTIONAL EQUIVALENCE
Galina Koteva, Vladimir Kotev, Ivan Jordanov
Pages: 116-127
Published: 22 Oct 2024
DOI: 10.62991/LIS1996405565
Views: 246
Downloads: 28
Abstract: Equivalence in translation has been a subject of debate for a long time, with ongoing discussions about its importance and practicality. Leading scholars have explored the complexities of this concept, assessing whether it is a valid part of translation or merely an "illusory" idea. This paper seeks to emphasize key theories in the field, particularly focusing on the 4Es Standard. The 4Es Standard is a framework used in business translation to ensure that translations are of high quality and effectiveness. It provides a set of criteria—Effectiveness, Efficiency, Economy, and Equity—that help guarantee that translations meet both business needs and professional standards.
Keywords: functional effectiveness, equivalence, business translation, 4es standard
Cite this article: Galina Koteva, Vladimir Kotev, Ivan Jordanov. EXPLORING BUSINESS ENGLISH TRANSLATION WITH A FOCUS ON ACHIEVING FUNCTIONAL EQUIVALENCE. Journal of International Scientific Publications: Language, Individual & Society 18, 116-127 (2024). https://doi.org/10.62991/LIS1996405565
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