TV AESTHETICS AS THE MESSAGE
Marina Berezhnaya
Pages: 204-212
Published: 1 Jan 2013
Views: 311
Downloads: 21
Abstract: Aesthetic resources of mass media have social determination. Aggressiveness is expressed not only in the acts of violence but penetrates all the aspects of audiovisual content. Aesthetic categories of “beautiful” and “ugly” forecast ethical ones of virtue” and “evil”. After the strictness and positive style of the soviet TV and the energy of revolution and improvisation of the 90-s, TV acquired glamour, carnival and aggression as its main aesthetic characteristics. Despite of positive results demonstrated by modern TV projects, aggressive images, topics, dialogs, participants of talk-shows, models of behavior contradict all the moral declarations and social messages and destroy the positive intentions of the creators. Violence strategies and aesthetics create the real messages of the programs.
Keywords: tv aesthetics, conflict, dialog, talk-show, war-journalism, peace journalism
Cite this article: Marina Berezhnaya. TV AESTHETICS AS THE MESSAGE. Journal of International Scientific Publications: Media & Mass Communication 2, 204-212 (2013). https://www.scientific-publications.net/en/article/1002984/
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