Media & Mass Communication, Volume 2, 2013 — International Scientific Publications

AXES CONCEPT OF DEMOCRATIC RETHINKING THE LOCAL MEDIA

Adem Demirsoy, Orhan Dikener, Enderhan Karakoç

Pages: 4-13

Aita Romanova

Pages: 14-18

READING “THE ISLAMIC TIGRESSES IDENTITY” OVER ADVERTISEMENTS IN ALA&AYSHA MAGAZINES: “THE HIGH SOCIETY OF CONTEMPORARY ISLAMIC WOMEN”

Emel Karagöz, Akın Deveci

Pages: 19-37

A CROSS-CULTURAL CONTENT ANALYSIS OF TV ADS IN INDONESIA AND JAPAN: STANDARDIZATION AND ADAPTATION IN ADVERTISING

Almierajati Vinidya

Pages: 38-53

THE POLITICAL ROLE OF THE INDIVIDUAL IN MASS MEDIA ENVIRONMENT

Igor N. Blokhin

Pages: 54-61

THE IDENTITY PROBLEMS THAT ARE EXPERIENCED DURING THE PROCESS OF PASSING FROM RURAL CULTURE TO URBAN CULTURE

Cengiz Apaydın, Şebnem Ceylan Apaydın

Pages: 62-68

CHILDREN’S RIGHTS AND CHALLENGES OF JOURNALISTIC ETHICS IN GEORGIAN MEDIA

Dali Osepashvili

Pages: 69-74

COMMUNICATING WITH VOTERS IN SOCIAL NETWORKS: THE CASE OF 2011 PRESIDENTIAL ELECTIONS IN KYRGYZSTAN

Elira Turdubaeva

Pages: 75-92

INTEGRATED INTERACTION: DESIGNING STRATEGIC TOUCHPOINTS TO IMPROVE THE CROSS-CHANNEL USER EXPERIENCE

Emanuela Ciuffoli

Pages: 93-100

THE USE OF PROPAGANDA AS A POPULAR CULTURE TRANSFORMER: THE FILM AVATAR

Enderhan Karakoç, Adem Demirsoy, Orhan Dikener

Pages: 101-107

DIGITAL CINEMA AND 3D EFFECT BETWEEN EXTREME REALISM AND ACTUALIZED ONEIRIC

Erika D’Amico

Pages: 108-115

ANALYZING THE CONCEPT OF DISORGANIZED RESPONSIBILTY THROUGH ADVERTISEMENTS

Emel Karagöz, Gamze Cilizoğlu

Pages: 116-124

PROBLEMS WITH THE APPLICATION OF THE INTERNET TO RESEARCH JOURNALISM AND SCIENTIFIC RESEARCH

Gordana Tkalec

Pages: 125-139

THE LIFESTYLE MEDIA, THE EMERGING SOPHISTICATED CONSUMERS AND QUESTIONS OF CONTROL

Helen J. Henderson

Pages: 140-147

THE EFFECTS OF MEDIA ON POLITICS: PERSUASION AND POLITICAL PROPAGANDA IN THE MEDIA REALITY

Liljana Siljanovska, Vlera Ejupi

Pages: 148-157

NET OR NEET? PROBLEMS OF LINGUISTIC COMPETENCE IN THE GUTENBERG GALAXY?

Loretta Del Tutto, Liviana Giombini

Pages: 158-169

TOOL FOR CHANGE OR JUST MORE EMAIL SPAM? A STUDY OF ON-LINE PETITIONS AND THEIR EFFICACY

Lynn M. Hamilton

Pages: 170-179

COSMOPOLITANISM, INTERCULTURAL-COMMUNICATION AND CULTURAL DIFFERENCE: THE CULTURAL PRACTICES OF SAUDI MIGRANTS LIVING IN THE UK

Mai W. Salamah

Pages: 180-203

TV AESTHETICS AS THE MESSAGE

Marina Berezhnaya

Pages: 204-212

ONLINE SOCIAL NETWORKING USE OF COLLEGE STUDENTS: A VIRTUAL ETHNOGRAPHY APPROACH

Mohammad Raudy Gathmyr, Mohammad Shihab

Pages: 213-220

THE CELL PHONE: USE IT, OR BECOME ITS SLAVE?

Nidia Batic

Pages: 221-232

INTELLECTUAL REBELLION IN MODERN RUSSIAN MEDIA: SPIRITUAL VALUES IN POST-SECULAR WORLD

Kamilla Nigmatullina

Pages: 233-241

THE PUBLIC SERVICE BROADCASTER AND THE PRIVATEER

Peter W. Lee-Wright

Pages: 242-254

A COMPARATIVE ANALYSIS OF KNOWLEDGE MANAGEMENT IN AN ONLINE DISCUSSION FORUM: A CASE STUDY APPROACH

Rachel Barker

Pages: 255-271

DEPICTED EPISTEMOLOGICAL DIMENSIONS IN SCIENCE COVERAGE: HOW SCIENCE TELEVISION PROGRAMS REPRESENT KNOWLEDGE OF MOLECULAR MEDICINE

Sabrina H. Kessler, Lars Guenther

Pages: 272-290

PAKISTAN TELEVISION DRAMAS AND THE INFLUENCE OF VARIOUS GOVERNMENTAL REGIMES (A STUDY OF 30 YEARS)

Saleem Abbas, Firasat Jabeen

Pages: 291-305

THE PRESENTATION OF THEOLOGIAN IDENTITY ON TELEVISION IN TURKEY

Selman Selim Akyüz, Enderhan Karakoç

Pages: 306-313

MEDIAPOLIS: NEW ENVIRONMENT, NEW LIFE, NEW RESEARCH PROSPECTS

Sergey G. Korkonosenko

Pages: 314-325

NEWS COVERAGE OF CRIMES AGAINST WOMEN IN MAINSTREAM ENGLISH AND URDU NEWSPAPER OF PAKISTAN: A CONTENT ANALYSIS OF DAILY DAWN AND JANG

Shahzad Ali, Hussain Raza

Pages: 326-346

MARKETING COMMUNICATION: LOYALTY TO GROCERY STORES BUILD ON FLYERS

Tomáš Netopil, Jitka Kalábová

Pages: 347-356

“MEDIA IS MESSAGE” IN SPACE OF MODERN COMMUNICATION

Irina A. Tretyakova

Pages: 357-363

USER INTERFACE DESIGN: DOES IT REALLY MATTER?

Orhan Dikener, Enderhan Karakoç, Adem Demirsoy

Pages: 364-370

A CASE STUDY OF THE USES AND GRATIFICATIONS OF GROUP-BUYING WEBSITE – AN EXAMPLE OF TAIWAN GROUPON

Yu-Shan Hsu, Huai-En Peng

Pages: 371-379

HOW CAN MULTINATIONAL CORPORATIONS USE SOCIAL MEDIA TO COMMUNICATE BRAND EQUITY: THE CASE OF NIKE

Gabrielle B. Bellamy

Pages: 380-388

“KNOWLEDGE IS THE MESSAGE”: THE NEW IDENTITY OF UNIVERSITY NEWSPAPER

Liubov Nekrasova

Pages: 389-398

ART-AESTHETIC PROBLEMS OF ADVERTISING AS A FORM OF SOCIO-CULTURAL COMMUNICATIONS

Svetlana V. Pryshchenko

Pages: 399-407

COMMERCIAL RADIO, VALUES AND ETHICS: A STUDY OF AUDIENCE PERCEPTION AND CONSUMPTION

Abel A. Grijalva Verdugo, Rosario O. Izaguirre Fierro

Pages: 408-425

EFFECTS OF PERCEPTUAL FLUENCY, CONCEPTUAL CONTROL, INVOLVEMENT AND A PERSON’S SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE ON THE IMPACT OF INTEGRATED ADVERTISING MESSAGES IN COMPUTER GAMES

Jens Woelke, Steffen Kolb, Bernhard Breidler

Pages: 426-439

E-ZINES - GENOLOGICAL ASPECTS OF DEVELOPMENT (ON POLISH MARKET). RECONNAISSANCE RESEARCH

Urszula Wich–Szymczak

Pages: 440-449

THE EFFECT OF INFORMATION PRESENTATION METHODS ON THE USER’S BEHAVIOR USING THE PDA GUIDANCE SYSTEM

Ayako Hashizume

Pages: 450-457

THE 4TH TASK AND THE 4TH POWER: NEWLY FORMED NON-GOVERNMENTAL ORGANISATIONS CAUGHT IN A STRANGLEHOLD BY THE POST-SOCIALIST ESTONIAN MASS MEDIA?

Kristel Kaljund, Anne-Liis Peterson

Pages: 458-473