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Media & Mass Communication, Volume 2, 2013

E-ZINES - GENOLOGICAL ASPECTS OF DEVELOPMENT (ON POLISH MARKET). RECONNAISSANCE RESEARCH
Urszula Wich–Szymczak
Pages: 440-449
Published: 1 Jan 2013
Views: 48
Abstract: The article treats on electronic press, that exists in several different types in the Internet market. Due to media convergence new Internet journalism genres like e-zins were invented and evaluate constantly. The author of this research attempts to classify the characteristic features of the internet magazines and is trying to define newly created e-zines. There have been done genological analysis of Internet magazines, and there also have been shown their development over the time. Thanks to interactivity development, mass media communication model changes. The engagement of the sender and receiver is the clue for the proper functioning of this new-born journalism type, which is a key contributor for rapid importance gain vs traditional media types. The author reveals plot of increasing contribution of graphical, visual aspects of internet media models comparing to “paper” media, which often seems to be underestimated by publishers and explains its importance for the internet media identity creation.
Keywords: internet, hypertext, magazines, media, convergence, genres, interactivity
Cite this article: Urszula Wich–Szymczak. E-ZINES - GENOLOGICAL ASPECTS OF DEVELOPMENT (ON POLISH MARKET). RECONNAISSANCE RESEARCH. Journal of International Scientific Publications: Media & Mass Communication 2, 440-449 (2013). https://www.scientific-publications.net/en/article/1003004/
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