MEDIA INFLUENCE ON WORKING CLASS WOMEN SOCIAL VALUES IN ABU DHABI
Hala El Saj, Charles M Sarraf
Pages: 40-51
Published: 1 Jan 2012
Views: 280
Downloads: 20
Abstract: In the last few years, global media and broadcasting have significant impact and influence on societies especially the one that used to very closed, such as in the Arab countries. This study explores the influence on broadcasting and global media, though Oprah Winfrey’s show, on Arab female viewers in the United Arab Emirates and the impacts on their social values and cultural traditions. The research concluded that those of younger age were more likely to be affected by the Western media and have the potential to embrace changes occurring in their society, while the older ones seemed to be less affected showing some kind of resist to these changes and consider them as threat coming from the west suggesting that something should be done to prevent the Western influx seeping into Emirati’s society.. Something should be done to prevent the Western influx seeping into the Emirati’s society.
Keywords: broadcasted media, oprah winfrey show, social values, cultural traditions, united arab emirates, working class women
Cite this article: Hala El Saj, Charles M Sarraf. MEDIA INFLUENCE ON WORKING CLASS WOMEN SOCIAL VALUES IN ABU DHABI. Journal of International Scientific Publications: Media & Mass Communication 1, 40-51 (2012). https://www.scientific-publications.net/en/article/1003011/
Back to the contents of the volume
© 2026 The Author(s). This is an open access article distributed under the terms of the
Creative Commons Attribution License https://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.
Disclaimer: The Publisher and/or the editor(s) are not responsible for the statements, opinions, and data contained in any published works. These are solely the views of the individual author(s) and contributor(s). The Publisher and/or the editor(s) disclaim any liability for injury to individuals or property arising from the ideas, methods, instructions, or products mentioned in the content.
