STYLISTIC DEVICES USED IN ENGLISH ADVERTISING SLOGANS
Ľudmila Jančovičová
Strony: 31-41
Opublikowano: 19 Aug 2015
Wyświetlenia: 4,715
Pobrania: 1,682
Citations: 3 (Google Scholar)
Streszczenie: The submitted paper discusses stylistic devices used in English advertising slogans, both from the theoretical and practical viewpoints. Various approaches of linguists dealing specifically with the issue of stylistic devices used in advertising are discussed in the paper. Furthermore, the necessary attention is devoted to the analysis of stylistic features in English advertising slogans at all language levels.
Słowa kluczowe: linguistics, stylistic devices, english advertising slogans, analysis, language levels
Cytowanie artykułu: Ľudmila Jančovičová. STYLISTIC DEVICES USED IN ENGLISH ADVERTISING SLOGANS. Journal of International Scientific Publications: Language, Individual & Society 9, 31-41 (2015). https://www.scientific-publications.net/en/article/1000827/
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