STYLISTIC DEVICES USED IN ENGLISH ADVERTISING SLOGANS
Ľudmila Jančovičová
Страници: 31-41
Публикувана: 19 Aug 2015
Преглеждания: 5,500
Изтегляния: 1,769
Citations: 3 (Google Scholar)
Резюме: The submitted paper discusses stylistic devices used in English advertising slogans, both from the theoretical and practical viewpoints. Various approaches of linguists dealing specifically with the issue of stylistic devices used in advertising are discussed in the paper. Furthermore, the necessary attention is devoted to the analysis of stylistic features in English advertising slogans at all language levels.
Ключови думи: linguistics, stylistic devices, english advertising slogans, analysis, language levels
Цитирайте тази статия: Ľudmila Jančovičová. STYLISTIC DEVICES USED IN ENGLISH ADVERTISING SLOGANS. Journal of International Scientific Publications: Language, Individual & Society 9, 31-41 (2015). https://www.scientific-publications.net/en/article/1000827/
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