STYLISTIC DEVICES USED IN ENGLISH ADVERTISING SLOGANS

Ľudmila Jančovičová

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Language, Individual & Society, Volume 9, 2015

STYLISTIC DEVICES USED IN ENGLISH ADVERTISING SLOGANS

Ľudmila Jančovičová

Pages: 31-41
Published: 19 Aug 2015
Views: 1626
Downloads: 958

Abstract: The submitted paper discusses stylistic devices used in English advertising slogans, both from the theoretical and practical viewpoints. Various approaches of linguists dealing specifically with the issue of stylistic devices used in advertising are discussed in the paper. Furthermore, the necessary attention is devoted to the analysis of stylistic features in English advertising slogans at all language levels.

Keywords: linguistics, stylistic devices, english advertising slogans, analysis, language levels

© 2018 The Author(s). This is an open access article distributed under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/3.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.

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