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Language, Individual & Society, Volume 9, 2015

STYLISTIC DEVICES USED IN ENGLISH ADVERTISING SLOGANS
Ľudmila Jančovičová
Pages: 31-41
Published: 19 Aug 2015
Views: 1397
Downloads: 799
Abstract: The submitted paper discusses stylistic devices used in English advertising slogans, both from the theoretical and practical viewpoints. Various approaches of linguists dealing specifically with the issue of stylistic devices used in advertising are discussed in the paper. Furthermore, the necessary attention is devoted to the analysis of stylistic features in English advertising slogans at all language levels.
Keywords: linguistics, stylistic devices, english advertising slogans, analysis, language levels
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