USE OF ECONOMIC INDICATORS FOR ASSESSING THE EFFECTIVENESS OF MARKETING COMMUNICATIONS
Renata Nováková, Vladimír Ovsenák
Strony: 111-117
Opublikowano: 21 Aug 2015
Wyświetlenia: 3,618
Pobrania: 795
Citations: 1 (Google Scholar)
Citations: 1 (OpenAlex)
Streszczenie: Marketing is not free. Companies give a lot of money on advertising, brochures, exhibitions, various events and the like. In most cases, but they do not know their real impact on profit. The content of my contribution is to point out how important is feedback and use economic indicators to assess the effectiveness of marketing communications.
Słowa kluczowe: marketing, economic indicators, communication, effectiveness
Cytowanie artykułu: Renata Nováková, Vladimír Ovsenák. USE OF ECONOMIC INDICATORS FOR ASSESSING THE EFFECTIVENESS OF MARKETING COMMUNICATIONS. Journal of International Scientific Publications: Economy & Business 9, 111-117 (2015). https://www.scientific-publications.net/en/article/1000850/
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