USE OF ECONOMIC INDICATORS FOR ASSESSING THE EFFECTIVENESS OF MARKETING COMMUNICATIONS
Renata Nováková, Vladimír Ovsenák
Pagini: 111-117
Publicat: 21 Aug 2015
Vizualizări: 3,601
Descărcări: 792
Citations: 1 (Google Scholar)
Citations: 1 (OpenAlex)
Rezumat: Marketing is not free. Companies give a lot of money on advertising, brochures, exhibitions, various events and the like. In most cases, but they do not know their real impact on profit. The content of my contribution is to point out how important is feedback and use economic indicators to assess the effectiveness of marketing communications.
Cuvinte cheie: marketing, economic indicators, communication, effectiveness
Citează acest articol: Renata Nováková, Vladimír Ovsenák. USE OF ECONOMIC INDICATORS FOR ASSESSING THE EFFECTIVENESS OF MARKETING COMMUNICATIONS. Journal of International Scientific Publications: Economy & Business 9, 111-117 (2015). https://www.scientific-publications.net/en/article/1000850/
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