USE OF ECONOMIC INDICATORS FOR ASSESSING THE EFFECTIVENESS OF MARKETING COMMUNICATIONS
Renata Nováková, Vladimír Ovsenák
Pages: 111-117 Published: 21 Aug 2015
Views: 1,936 Downloads: 660
Abstract: Marketing is not free. Companies give a lot of money on advertising, brochures, exhibitions, various events and the like. In most cases, but they do not know their real impact on profit. The content of my contribution is to point out how important is feedback and use economic indicators to assess the effectiveness of marketing communications.