ART-AESTHETIC PROBLEMS OF ADVERTISING AS A FORM OF SOCIO-CULTURAL COMMUNICATIONS
Svetlana V. Pryshchenko
Страници: 399-407
Публикувана: 1 Jan 2013
Преглеждания: 641
Изтегляния: 51
Резюме: The research of cultural-aesthetic component of Advertising industry is directed at systematization of visual means of advertising messaging and complex definition of their functional and graphic specifics in communicating area. Visual language of Advertising is represented by logical reflection of sociocultural state of society during definite period. Consumerism is considered as ideological strategy of postmodern, i.e. propaganda of hedonistic style of life and consuming type of personality. Besides, style features and art-aesthetic problems of Postmodernism are analyzed in the article.
Ключови думи: advertising graphics, socio-cultural communications, visualization, аrt-aesthetic, mass culture, kitsch, eclecticism, ad graphic design, postmodernism
Цитирайте тази статия: Svetlana V. Pryshchenko. ART-AESTHETIC PROBLEMS OF ADVERTISING AS A FORM OF SOCIO-CULTURAL COMMUNICATIONS. Journal of International Scientific Publications: Media & Mass Communication 2, 399-407 (2013). https://www.scientific-publications.net/en/article/1003001/
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