ART-AESTHETIC PROBLEMS OF ADVERTISING AS A FORM OF SOCIO-CULTURAL COMMUNICATIONS
Svetlana V. Pryshchenko
Pages: 399-407
Published: 1 Jan 2013
Views: 377
Downloads: 16
Abstract: The research of cultural-aesthetic component of Advertising industry is directed at systematization of visual means of advertising messaging and complex definition of their functional and graphic specifics in communicating area. Visual language of Advertising is represented by logical reflection of sociocultural state of society during definite period. Consumerism is considered as ideological strategy of postmodern, i.e. propaganda of hedonistic style of life and consuming type of personality. Besides, style features and art-aesthetic problems of Postmodernism are analyzed in the article.
Keywords: advertising graphics, socio-cultural communications, visualization, аrt-aesthetic, mass culture, kitsch, eclecticism, ad graphic design, postmodernism
Cite this article: Svetlana V. Pryshchenko. ART-AESTHETIC PROBLEMS OF ADVERTISING AS A FORM OF SOCIO-CULTURAL COMMUNICATIONS. Journal of International Scientific Publications: Media & Mass Communication 2, 399-407 (2013). https://www.scientific-publications.net/en/article/1003001/
Back to the contents of the volume
© 2026 The Author(s). This is an open access article distributed under the terms of the
Creative Commons Attribution License https://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.
Disclaimer: The Publisher and/or the editor(s) are not responsible for the statements, opinions, and data contained in any published works. These are solely the views of the individual author(s) and contributor(s). The Publisher and/or the editor(s) disclaim any liability for injury to individuals or property arising from the ideas, methods, instructions, or products mentioned in the content.
